BRP to exit sport boat market

    Valcourt, Québec, September 14, 2012 – BRP today announced it will exit the sport boat business over the coming months, citing the continued global sales decline in the marine industry, particularly the drop in sales of sport boats since the financial crisis.

     

    "This is a difficult but necessary decision for BRP," said José Boisjoli, president and CEO.  "We worked hard to grow our sport boat business through a serious sales decline that began in 2007. But now, we must focus our research and development resources and capital investments in areas of our business that offer greater growth potential."